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Our story

Our

Story

Scooch started with Rio — a tiny cavapoo with a not-so-tiny tummy problem.

Scooch started with Rio — a tiny cavapoo with a not-so-tiny tummy problem...

The people backing Scooch

Some of Europe's leading investors that have backed Scooch throughout our journey.

Logo with text 'Michelson Found Animals' in teal font.Logo with text 'Michelson Found Animals' in teal font.
Logo with text 'Michelson Found Animals' in teal font.Logo with text 'Michelson Found Animals' in teal font.

A ruff timeline

2020

Baris's family bring home Rio. They soon discover their new puppy poops....a lot. Dogs can’t talk, and the vet world felt clunky, reactive, and pricey. So his human, Baris, teamed up with vets to build Scooch — a smarter, preventative way to care for our pups. Made with love, for Rio and every other dog out there.

2020

Person in a red jacket holding a small brown dog outdoors.

Rio in his forever home

Man smiling while crouching with a small brown dog indoors.

2021

It soon became clear that although dog food was an essential to pet parenting, nothing on the market contained all the ingredients needed to target some of the most common conditions. 

So, alongside dedicated vets and pet experts, the first four targeted supplements were launched.

Fun fact:

Dr Rory Cowlam from the CBBC documentary series The Pets Factor helped!

2021

Person in black scrubs smiling against a teal background.
Man smiling while crouching with a small brown dog indoors.

Rio tries Scooch for the first time

Man feeding a treat to a brown dog sitting on a rug indoors.

2022

The MVP of our award-winning app, Scooch Health, was in motion. With the support & feedback of our incredible community, we built the first set of features from 24/7 video vets, through to vet defined health tracking, and Rio the AI assistant! 

2022

Fluffy brown dog sitting indoors beside a pet bed and a bag of dog food.

Rio even features in the app!

2023

We set out to tackle one of the biggest causes of pet care distress amongst pet parents, and we made it happen. We launched £1,000 of free accident & injury insurance for every Scooch Health subscriber.

No extra fees, no fine print, just real free protection — built into our app.

A dog holding a smartphone on a couch, looking at the camera.

2023

Two people sitting on a couch with two dogs, holding smartphones and smiling.

2024

Scooch was flying. Receiving backing from the likes of Mars Petcare and EHE Ventures, through to overwhelming award recognition from "AI Startup of the Year 2024" through to "JCDecaux Startup of the Year"

Fun fact:

Scooch even ended up taking over the bus stops of London!

The End

(But really it’s only the beginning!)

2024

Person holding an award in front of a teal background with 'Nurture' text.
Person holding a large dog in front of a bus stop advertisement.

The people backing Scooch

Some of Europe's leading investors that have backed Scooch throughout our journey.

Logo with text 'Michelson Found Animals' in teal font.Logo with text 'Michelson Found Animals' in teal font.
Logo with text 'Michelson Found Animals' in teal font.Logo with text 'Michelson Found Animals' in teal font.

That was then, this is now

Fetch the future

The Scooch Health app brings together all of your dog's wellness needs into one seamless experience. With groundbreaking features like free accident & injury insurance and on-demand video vets, Scooch offers more than just convenience—it delivers constant peace of mind. And yet, this is only the beginning. With even more innovations on the horizon, Scooch is setting a new standard in proactive, accessible, and deeply caring pet health.

Best in show

Scooch’s product range was created to deliver the gold standard of pet care—starting from just four supplements, the range has expanded into a premium collection of best-in-class essentials. From targeted supplements backed by science to daily must-haves like dental sticks, training treats, and ultra-durable compostable poo bags, every Scooch product is crafted with uncompromising quality, safety, and performance in mind. No fillers, no shortcuts—just the very best for your pet. Once you go Scooch, there’s no going back.

Reducing our pawprint

At Scooch, giving back is built into everything we do. Every purchase earns customers points they can use not just for rewards, but for real impact—like planting trees or supporting rescue pups in need. Our commitment to the planet runs deep, with eco-friendly products designed for sustainability from the ground up. From compostable poop bags and eco-friendly packaging to plant-based flavours in our treats and supplements, every detail is made to protect the planet our dog's love so much.

Our story is nothing without the dogs

Now that we've told you our story, tell us your dog's.

Build Your Box

Our story is nothing without the dogs

Now that we've told you our story, tell us your dog's.

Build Your Box

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