Advanced Daily
The UK's first dog chew that supports anal glands, joints, gut, skin, heart and teeth, all at once, in one tasty duck soft chew.
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2026
2025
2024
2024
2023
6 core health areas,
all covered with one daily chew
Most dogs need support in more than one area, but that shouldn't mean a cupboard full of supplements. Advanced Daily brings targeted ingredients for anal glands, joints, gut, skin, heart and teeth together in one tasty duck soft chew, so their everyday health is looked after in a single step.
Four years of research in every chew
2.5× the psyllium of our current Anal Gland chew.
Our Anal Gland chew has been doing this job well for four years, so we went back and asked how much further the fibre could take it. The result: Advanced Daily carries two and a half times the psyllium — enough to bulk a stool so the glands express naturally. Our Anal Gland chew has been doing this job well for four years, so we went back and asked how much further the fibre could take it. The result: Advanced Daily carries two and a half times the psyllium — enough to bulk a stool so the glands express naturally.
5.04×10⁸ CFU of live culture in a 12 kg dog’s daily serving.
We tested whether the bacterial cultures in Advanced Daily survive the gut — only then can they become part of the microbiome. The result: 5.04×10⁸ CFU of Bacillus velezensis DSM 15544 in the daily serving for a 12 kg dog, reaching the gut alive. We tested whether the bacterial cultures in Advanced Daily survive the gut — only then can they become part of the microbiome. The result: 5.04×10⁸ CFU of Bacillus velezensis DSM 15544 in the daily serving for a 12 kg dog.
300 mg glucosamine, 150 mg chondroitin, 360 mg MSM and 200 mg green-lipped mussel a day.
We tested the joint actives at the levels the research actually used, rather than the trace amounts that fit neatly on a label. The result: in a 12 kg dog’s daily serving — 300 mg glucosamine, 150 mg chondroitin, 360 mg MSM and 200 mg green-lipped mussel. We tested the joint actives at the levels the research actually used, not the trace amounts that fit neatly on a label. The result: 300 mg glucosamine, 150 mg chondroitin, 360 mg MSM and 200 mg green-lipped mussel a day for a 12 kg dog.
Independently tested. For your peace of mind.
We set the bar for quality — and keep raising it. From formulation and sourcing to manufacturing and testing, every chew is made in a BRCS-certificated facility so it's safe, effective and consistent, batch after batch.
BRCS Food Safety certificated +
Vet formulated +
Dosed at the levels used in the research +
Human-grade ingredients, nothing else +
We should probably tell you what we've been doing.
Four years ago we launched seven products. Glands. Gut. Joints. Skin. Dental. All-in-one. Calm.
Seven separate products was never the plan. It was the research.
We needed to know which dogs needed what, at what dose, in what order, and what they'd actually eat without it being wrapped in cheese. You can't learn that from a study. You learn it from thousands of dogs, and every message you've sent us about what did and didn't work.
We've been reading all of it. Quietly building the thing those seven were always leading to.
One chew. Everything the seven taught us.
Everything you need to know
When will my pre-order arrive? When will my pre-order arrive? +
When am I charged? When am I charged? +
Why pre-order on subscription? Why pre-order on subscription? +
What happens when Batch No. 001 sells out? What happens when Batch No. 001 sells out? +
Feeding guide Feeding guide +
Full composition Full composition +
Additives per kg. Nutritional additives — amino acids: L-glutamine (3c451) 40,000 mg. Vitamins: L-carnitine (3a910) 37,500 mg, vitamin E (3a700) 5,000 mg, biotin (3a880) 1,100 mg. Trace elements: zinc (3b607 zinc chelate of glycine, hydrate) 351 mg. Zootechnical additives — gut flora stabilisers: Bacillus velezensis DSM 15544 (4b1820) 9 × 10⁹ CFU. Dehydrated duck (20.00%), potato flour, glycerine, psyllium husk (5.63%), tapioca starch, chickpea flour, salmon oil (3.75%), glucosamine HCl (3.75%), MSM (3.75%), inulin (3.75%), pumpkin fruit powder (3.65%), green-lipped mussel (2.50%), chondroitin sulphate (1.88%), seaweed meal (Ascophyllum nodosum) (1.25%), cellulose fibre, chia seed (1.00%), cranberry extract (0.75%), hawthorn extract (0.63%), Sophora japonica extract (liposomal quercetin) (0.38%), coconut oil.
Additives per kg. L-glutamine (3c451) 40,000 mg; L-carnitine (3a910) 37,500 mg; vitamin E (3a700) 5,000 mg; biotin (3a880) 1,100 mg; zinc (3b607) 351 mg; Bacillus velezensis DSM 15544 (4b1820) 9 × 10⁹ CFU.